Infrastructure asset management organizations are responsible for a standardized asset class that is regulated and evidence-based (ISO 55 00X). Evidences increasingly are coordinated by autonomous machines (e.g. Science Direct). Typically, your expressions about the relation between strategy, business model and performance is not evidence-based. In order to address these so-called conceptual risks, we update your wording and causal reasoning of formal documents to ensure your compliance with recent evidence-based recommendations. We love for you to take care of your assumptions. Please ask for further information and case studies firstname.lastname@example.org.